THE WORLD IS
YOUR ARENA
What if Pokémon GO actually helped local businesses? That's FlagHunt. Virtual flags, real locations, real rewards. Players explore the city. Businesses get verified foot traffic.
PEOPLE WANT TO EXPLORE.
BUSINESSES WANT TO BE FOUND.
Fitness apps track steps and give badges. Local advertising spends money and guesses at results. Neither actually connects people to the places around them.
WHAT WE BUILT
A reason to walk. A way to discover. Through exploration, not interruption.
Flags appear at real places around the city. Walk there, capture it, discover something. A story, a local fact, or a reward from a nearby business. No push notifications. No pressure. Just curiosity pulling you forward.
VS. TRADITIONAL ADVERTISING
Why local businesses choose exploration over interruption
| Model | Upfront Cost | ROI Measurable | Foot Traffic Proven | User Enjoys It |
|---|---|---|---|---|
|
€0. Pay on result. | 100% closed loop | In-app verified | Yes. It's a game. |
| Google / Meta Ads | High upfront spend | Clicks, not visits | Not verifiable | Interruption |
| Leaflets / Posters | Print & dist. cost | No tracking | Assumed | Ignored |
| Influencer Posts | €500–€50K+ | Engagement only | Not proven | Passive scroll |
HOW IT STARTED
One of us had written a whole thesis on getting people moving through curiosity and good design, during her Bachelor's degree. The other was Paul, who had a half-formed idea created during a car-drive with his mother who wouldn't stop talking about a Norwegian hiking trail game.
Different starting points. Same idea. That tends to be how it goes with us.
TRACTION & STATUS
Platform Status
Live & actively tested
Monthly trend
Flags in One Day
Beta peak. Single day record.
Already Raised
No investment yet.
Bootstrapped to this point.
THE TEAM
Paul Kalland
Co-founder / Programming
Handles all FlagHunt development. 15 years building and shipping software. Previously founded SmartieTIME in 2015, grew it to enterprise level, and sold in 2022.
Vilde
Co-founder / Design
Visual Communication degree. Her thesis focused on using curiosity and design to motivate people to move outdoors. Designed the entire FlagHunt product experience.
WANT TO JOIN US?
We're building the thing that replaces local advertising. Not better banner ads. Something people actually want to interact with.
Target Capital
To fund the Norwegian rollout and finalize our AI engine.
Equity Offered
Available via standard SAFE note or priced seed round.
Capital Runway
Secures our path to €850k+ ARR and Series A readiness.
Pre-Money Valuation
Establishing a highly attractive €3.75M post-money valuation.